YOMOGI BASE, which grows yomogi in Shinshu, will exhibit at the National Medicinal Herb Festival in Hida 2026. The company plans to focus on introducing Japanese yomogi, known as “the next matcha.”
YOMOGI BASE, which grows yomogi in Shinshu, has decided to exhibit at the National Medicinal Herb Festival in Hida, to be held in 2026. The event is described as a venue for the display and sale of medicinal herbs.
The company is promoting yomogi in a new form, calling it “the next matcha,” and has indicated that its exhibit will focus on Japanese yomogi.
The release includes the formal decision to exhibit and the product terminology, and introduces the company’s initiative to use yomogi produced in Shinshu.