Against the backdrop of the expanding U.S. wellness market, エアウィーヴ and MJカンパニー are expanding their sales channels through proprietary technology. The 2028 Los Angeles Olympics are reportedly being viewed as an opportunity.
The U.S. market for wellness-related products and services is expanding and has reached approximately $2.1 trillion, making it one of the largest in the world. Products that promote individual health and sleep quality are attracting attention, while companies are seeking to expand their sales channels through technology and brand strength.
The Japanese company エアウィーヴ sells bedding products in the United States that promote improved sleep quality, while MJカンパニー is also expanding its sales channels by leveraging proprietary technology. Efforts to raise brand awareness through use by top athletes are continuing.
Attention is turning to the 2028 Los Angeles Olympics, and the event could provide an opportunity to raise awareness of wellness-related products from Japanese companies.