The book review describes how Menicon’s second-generation president achieved a second founding through business succession after taking office, increasing revenue fivefold. Against the backdrop of his appointment in 2000 and his appointment as honorary chairman from April 2025, the reforms undertaken by the founder’s successor are the focus.
The successor to Menicon’s founder became the company’s second-generation president at age 40 in 2000, and a second founding began with the business succession.
The article reports that the company’s management structure was radically transformed through this second founding. The decisions and challenges of the founder’s second-generation successor are said to have contributed to the company’s improved performance.