NOT A HOTEL, which operates a luxury vacation-home co-ownership service, changed its company name to NOTA and launched a housing business. NOTA established NOT A HOUSE, and Mai Shin (申 真衣) became its CEO. Home sales start at ¥69.8 million, with the company aiming to sell several hundred homes annually in the future.
NOT A HOTEL changed its company name to NOTA and will newly sell homes and private jets. It established NOT A HOUSE as a group company, and Mai Shin (申 真衣) became CEO.
The new business will leverage the foundations of its shared vacation homes in Nasu, Tochigi Prefecture, and Aoshima, Miyazaki Prefecture, as well as sell the private jet “NIGO JET,” designed by NIGO. NOTA President Hamauzu Shinji (濵渦 伸次) said he wanted to expand sales in the future without specifying a concrete target.
The company began presales of new homes, with prices starting at ¥69.8 million. The new business is targeting affluent customers, and its scale is expected to expand depending on future developments.
The company also indicated that it plans to work on a new project with architect Tadao Ando (安藤 忠雄) and others, signaling an intention to strengthen coordination between the NOT A HOTEL and housing businesses.