In the 10th episode of ExchangeWire Japan's YouTube series, Amazon Ads announced new ad formats centered on Prime Video. The timing of the Japan launches for interactive video ads, location-based ads and pause ads was also revealed.
In a video released on 14 September, ExchangeWire Japan reported primarily on Amazon Ads' announcement of new ad formats for Prime Video. The video is part of an ongoing series in which news is delivered through audio and video.
The announcement introduced interactive video ads, which allow viewers to add products to their carts or receive more information using their remotes while watching Prime Video. Location-based interactive video ads, which use location data, and pause ads, which appear when streaming is paused, are also scheduled to launch in Japan in Q4 2026.
Amazon Ads said it is working to enhance ad experiences that connect viewing with purchasing and store-visit behavior. The video released the same day also covered other news, including Sony Pictures Television's free ad-supported streaming service for PS5, the podcast ad network OTONAL, and the social media platform MYPE.
The news covered in the video is expected to continue being released on ExchangeWire Japan's official YouTube channel.