FamilyMart is revamping its steamed bun lineup with the nationwide launch of “Spice-Scented Taco Bun,” which recreates the flavors of tacos, from 18 August. It will also run a campaign offering ¥30-off coupons for steamed buns through Famipay.
FamilyMart is revamping its steamed bun lineup and will launch the new taco-flavored “Spice-Scented Taco Bun” nationwide at approximately 16,500 stores, in addition to its regular lineup. The new product has been positioned as the highlight of this year’s steamed bun lineup and was introduced in response to the growing popularity of tacos.
The product uses tomato paste and salsa to accentuate its acidity, along with a total of 10 spices, including jalapeño, cumin and allspice, to create an authentic aroma and flavor. Mozzarella cheese is placed at the center of the filling to balance spiciness with richness.
During the campaign period, customers who purchase a steamed bun will receive a ¥30-off coupon through Famipay, which can be used on all steamed buns from their next purchase onward. Scanning the QR code with Famipay sends the coupon to the app. One coupon is issued per transaction, and membership registration is required to receive it.
The coupon issuance period runs from 18 August 2026 to 31 August 2026, and the redemption period runs from 18 August to 7 September. Terms may vary by region and store. The new product is named “Spice-Scented Taco Bun,” priced at ¥176 (¥190 including tax), and will be launched nationwide.