Atlantic STARS, a premium sneaker brand from Italy, will accelerate its business expansion in Japan. 株式会社グラッド and 株式会社3 will begin a strategic business partnership on 1 November 2026 and jointly promote initiatives including greater brand awareness and expanded sales channels.
Atlantic STARS is a premium sneaker brand from Italy. To broaden the brand's identity and product appeal in the Japanese market, 株式会社グラッド and 株式会社3 have entered into a strategic business partnership and will begin working together on 1 November 2026. 3 will participate as a strategic business partner and authorized distributor. Through the partnership, the companies aim to increase brand awareness, develop sales channels, create new customer touchpoints and promote product sales in an integrated manner.
The partnership covers Atlantic STARS as the target brand, a start date of 1 November 2026, 3's role as a strategic business partner and authorized distributor, and collaboration to increase brand awareness, develop sales channels and achieve medium- to long-term business growth. グラッド and 3 will leverage their respective strengths by coordinating information dissemination with the expansion of their sales networks.