A test-ride and fitting event for the new DURA-ACE wheels and S-PHYRE shoes was held at Shimano Suzuka Road. On-site information was also provided about eyewear available exclusively through the official online store. The event offered an opportunity to experience the era’s new products firsthand.
A real-world riding experience with the new DURA-ACE wheels and S-PHYRE shoes was held at the Shimano Suzuka Road venue in Suzuka. Participants were able to test the new wheels’ rolling performance and the shoes’ fit under actual riding conditions. Test-fitting and test-riding areas were set up at the event, allowing visitors to handle the products directly and assess how they felt.
On-site sales of eyewear available exclusively through the official online store were also announced, providing an opportunity to purchase the products at the venue. Multiple product images appeared in the photographs and informational text, conveying the atmosphere of the exhibition area for participants.