北の達人コーポレーション announced that it will launch the new brand HACKTICK on 1 October 2026 and release a foundation and gray-hair color shampoo on the same day. The brand aims to support people through age-related changes and make daily beauty routines easier.
北の達人コーポレーション announced that it will launch the new brand HACKTICK on 1 October 2026. The foundation, positioned as the brand's flagship product, will be released as a "foundation that completes makeup through powder application in a single product," and a "white-foam gray-hair color shampoo" will also be released on the same day.
The brand was established around the concept of aging beauty, addressing changes in the appearance of the skin and in lifestyle associated with age, with the aim of making daily beauty routines easier and more positive. The foundation was originally designed to complete the routine with a single product, and cumulative sales have surpassed 1 million units. The brand will expand into the hair-care category going forward.
The white-foam gray-hair color shampoo is designed to enable regular gray-hair care while reducing staining in the bathroom. Its features include foam that turns white when lathered, a color-depositing design that builds color gradually, dye delivery focused on the electrical charge of the hair, hair-repair ingredients, and a lavender-based fragrance.
The foundation contains 5g, is priced at ¥4,864 including tax, has an SPF rating of 50+ and a PA rating of ++++, is available in 3 shades, and will go on sale on 1 October. The white-foam gray-hair color shampoo contains 200mL, is available at the same price in dark brown, and will also go on sale on 1 October.