Based on presentations and discussions at the 2026 Cross-Border E-Commerce Conference organized by ZenGroup, the company has published five practical points for Japanese companies expanding overseas. The points provide specific guidance on adapting to changes in overseas markets.
The 2026 Cross-Border E-Commerce Conference was held online by ZenGroup Inc., with presentations and discussions led primarily by the company’s cross-border e-commerce division. Against the backdrop of changes in tariffs and regulations in overseas markets, the event highlighted the practical challenges of beginning international expansion and presented a practical perspective focused on starting small and using data.
Participants raised a series of specific questions about attracting customers, overseas shipping, export procedures, international shipping costs, product regulations, and how to divide sales between their own e-commerce websites and overseas e-commerce marketplaces. In response to these challenges, ZenGroup presented five points that should be prioritized in future cross-border e-commerce operations.
The five points presented by ZenGroup are to enter the market on a small scale rather than making a large investment from the outset, identify promising markets using actual-demand data, communicate why customers should buy from Japan, avoid treating an in-house e-commerce website and overseas marketplaces as mutually exclusive options, and build systems that support continued sales rather than simply making individual sales.
ZenGroup indicated that it will continue sharing its expertise in cross-border e-commerce, international logistics, and overseas promotion, supporting Japanese companies’ expansion into overseas markets by sharing information with the industry.