As part of its launch in Japan, KING KOIL appointed Sebata Mayuko (瀬畑茉有子) and Sato Takumi (佐藤匠) as brand ambassadors. From October, it will release a video series titled The first sleep on its official Instagram, sharing the comfort of natural materials and changes in everyday life.
KING KOIL, a premium mattress brand originating in the United States, appointed model Sebata Mayuko (瀬畑茉有子) and fashion coordinator Sato Takumi (佐藤匠) as brand ambassadors to mark the start of its business in Japan. According to the official announcement, the two will report on their experiences of the comfort of natural materials and intuitive comfort.
The video series will be released on the official Instagram account (@kingkoil_jp) from October 2026, with the aim of proposing time for relaxation that enhances sleep quality. The series consists of two parts: one reports on the sleeping experience, while the other follows changes in daily life and sleep patterns after introducing the product at home.
Bliss16 is the company's top-tier model, featuring a 16-layer structure, pillow top and gold coils. Its stated features include a zoning design intended to improve shoulder support for side sleepers. The model is positioned as part of the brand concept of pursuing refined, high-quality relaxation.
DREAMBED CO.,LTD. manufactures and sells the products in Japan at its own factory under a license agreement. The company plans to provide Made-in-Japan quality for the Japanese market.