A celebration was held in Chiyoda-ku, Tokyo, to mark ATI Adviser Fukuda Joku (福田 叙久) receiving the Yellow Ribbon Medal, honoring his long-standing contribution to the development of ATI's overseas educational travel business. The event also covered the background to the award and the attendees.
A celebration for ATI Adviser Fukuda Joku (福田 叙久), who received the Spring 2026 Yellow Ribbon Medal, was held on 29 October at Arcadia Ichigaya in Chiyoda-ku, Tokyo, with approximately 200 people from the travel and education industries in attendance.
Fukuda Joku (福田 叙久) joined Asahi Travel International in 1974, became the company's president and representative director in 2006, and has served as an adviser since 2019. He was described as a leading figure who had guided the development of overseas educational travel from Japan for many years.
The Yellow Ribbon Medal is awarded to people who have devoted themselves to a particular occupation for many years and mastered their profession. Fukuda Joku (福田 叙久) was credited with advancing pioneering initiatives in overseas educational travel from Japan, including the development of summer seminars in Hawaii for private junior and senior high schools, and with planning and implementing educational training programmes around the world.
He was also reported to have made significant contributions to the development of the travel industry through his work at JATA to improve the quality of education and training systems, including serving as chair of the Overseas Educational Travel Committee of the JATA Outbound Travel Promotion Council. The award was presented in recognition of these achievements.