Nojima announced plans to make VAIO a subsidiary in 2025 and announced the acquisition in 2026 of a new company that will take over Hitachi's home appliance business. It is also expanding its business scope through M&A, including the acquisition of Yamato Credit Finance as a subsidiary in September 2026.
In 2025, Nojima announced a policy to make VAIO a subsidiary and established a structure for bringing a manufacturer under its umbrella. This is expected to expand the company's business scope through new product lines and customer touchpoints, while pursuing growth alongside the practice of frontline-led management.
In April 2026, it announced the acquisition of a new company that will take over the home appliance business of Hitachi, Ltd., aiming to expand scale and diversify its operations through the integration of a manufacturer-related business. Nojima President Hiroshi Nojima (野島 廣司) discussed the criteria for selecting acquisitions and growth investment after an acquisition.
Nojima explained its policy of pursuing frontline-led management, without establishing a corporate planning department or imposing sales quotas. The company indicated that a corporate culture in which each employee understands their own role and places customer satisfaction first will lead to sales and profits following later.
The company published the book “Frontline-Led Management: We Don't Need a Corporate Planning Department, The Nojima Way of Managing a Home Appliance Retailer” in June 2026. He places importance on the voluntary action and willingness to take on challenges of all employees as the driving force behind corporate growth.