WATAMI's home-delivered boxed-meal service, Yoi Hi no Gozen, surpassed cumulative sales of 10 million meals as a lower-priced product. The cumulative figure was announced as the actual result as of the end of September 2026, suggesting that lower-priced delivered boxed meals are performing well.
WATAMI announced that Yoi Hi no Gozen, a lower-priced delivered boxed-meal product sold through its Watami's home-delivered meals business, surpassed cumulative sales of 10 million meals as of the end of September 2026. The company launched a lower-priced lineup at an early stage and appears to be seeking to capture continuing demand.
The achievement is viewed as indicating that the company's sales capabilities in the lower-priced boxed-meal market have reached a certain level. Information including the product name and aggregation period has been disclosed, drawing attention to developments going forward.