An online seminar for food manufacturers will be held on 26 November 2026, explaining promotional approaches based on weather data and taste and purchasing data. The speakers are scheduled to be Michihiro Koyanagi (小柳道啓) of 味香り戦略研究所 and Katsumi Tokiwa (常盤勝美) of True Data.
The online seminar for food manufacturers, “Promotion Perspectives for Food Manufacturers: Weather × Taste × Consumer Behaviour: A Multifaceted Analysis of the Mechanisms of Change,” will be held on 26 November 2026. The seminar will examine the structure of hit products and the conditions for successful promotions using four data perspectives: taste and aroma, POS data, consumer preference data, and weather data.
The speakers are Michihiro Koyanagi (小柳道啓), Representative Director and President of 味香り戦略研究所, and Katsumi Tokiwa (常盤勝美), Distribution Weather Consultant and Weather Forecaster at True Data. Drawing on their respective fields of expertise, they will introduce examples of using taste and weather data, and discuss trends for 2027 in a cross-talk session.
The seminar programme consists of four parts and covers changes in purchasing behaviour viewed through POS and weather data, analysis of consumer preferences and taste trends, an overview of the characteristics of hit products using taste data, the redesign of the value of companies' own products and the development of specific new promotional proposals, as well as practical proposals through retail promotional planning. The participation fee is ¥33,000 per person, including tax, and a limited-time archive stream will also be available.
The seminar is organised by 株式会社マーケティング研究協会. It is also offered as in-house corporate training, and the speaker lineup includes experts with many years of practical experience and expertise in data utilisation.