Markus Flasch (マーカス・フラッシュ), CEO of BMW's motorcycle division, indicated that the company intends to pursue collaboration with major Chinese and Indian manufacturers. As Chinese and Indian manufacturers continue to gain ground in the motorcycle market, the changing competitive environment is expected to affect Japanese and European manufacturers as well.
Chinese and Indian manufacturers continue to grow in the motorcycle market by competing on price, making the competitive environment increasingly challenging for the Japanese and European manufacturers that have led the industry for many years.
An interview with Markus Flasch (マーカス・フラッシュ), CEO of BMW's motorcycle division, reportedly confirmed that the company intends to pursue collaboration with major Chinese and Indian companies.
While the momentum of Chinese and Indian manufacturers is increasingly evident, customers value overall value rather than price and performance alone, and future partnership strategies could influence market trends.