The 17th Dai Nippon Ichi joint trade show, organized by 中川政七商店, has expanded to a record 159 brands, its largest scale to date. The awards presentation ceremony for the 2026 Local Production, Local Mastery Awards will also be held.
The 17th Dai Nippon Ichi joint trade show, organized by 中川政七商店, has significantly expanded, bringing together 159 brands, well above its previous scale. The exhibiting brands primarily showcase traditional goods and crafts from across Japan, with the diversity of exhibitors and their regional character among the event’s defining features.
The trade show is positioned as an experiential event where visitors can encounter first-hand information and the passion of production regions. Demonstrations of artisans’ techniques and introductions to traditional goods designed for everyday life will offer visitors an opportunity to experience their appeal.
The awards presentation ceremony for the 2026 Local Production, Local Mastery Awards will be held concurrently, recognizing the work of regional craftspeople and producers.
SaDo Stand, the matcha stand operated by 中川政七商店, will participate as a special exhibitor. The venue will also feature areas introducing regional cuisine and traditional techniques.