Domestic sales of Mazda's fourth-generation Roadster remain strong, maintaining a record pace even roughly 10 years after its launch. The model is attracting younger customers in their 20s, and attention is turning to its future performance.
Mazda's two-seat convertible sports car, the Roadster, was first launched in 1989, and the current fourth-generation model appeared in 2015. The report notes that domestic sales of the current model have continued at a record pace even more than 10 years after its launch.
Domestic sales reached 10,002 units in 2025, up 5% from the previous year, reportedly marking a record for the fourth-generation model. The article refers to the sales volume and record pace at that point.
Sales in January-September 2026 were also reported to have continued their upward trend, rising 1% from the same period a year earlier. The detailed monthly breakdown available at this point is provided in the article.
A journalist's test drive describes the model's appeal and suggests that its acceptance, particularly among younger customers, is one reason for its performance.