Concept Shift Lab, an initiative to create new premises through collaboration between academia and PR, has launched. It is positioned as an initiative aimed at practical application in business settings.
This release announces the launch of Concept Shift Lab as an initiative to create new "common assumptions" through collaboration between academia and PR. Its specific objectives include exploring how common assumptions change and applying the findings in business settings.
Related releases announced the signing of a capital and business alliance with Edelman, the world's largest independent PR firm, as well as the launch of a brand communications-based intellectual property reporting service.
The reports also cover PRAP Japan's organizational integration with Precision Marketing and moves to strengthen OOH advertising sales in the Asia-Pacific region. These initiatives are positioned as measures to expand the practical scope of Concept Shift Lab.
Overall, the reports summarize moves to strengthen the visualization of corporate value and organizational collaboration through an integrated approach combining PR, intellectual property and marketing. Further updates are expected.