Leading electronic musical instrument maker Roland Corporation will open a flagship store in New York City's Meatpacking District, aiming to make it a brand showcase through interactive exhibits. The store will display past instruments, including the TR-808, and feature an AI-powered musical generation experience.
Roland Corporation, a leading electronic musical instrument maker, announced that it will open a flagship store in New York City's Meatpacking District. The store is intended to serve as a brand showcase through interactive exhibits.
The exhibition area is planned to feature popular past models such as the TR-808, with the aim of creating a gathering place for artists and music enthusiasts. The store space is designed so that AI generates music in response to visitors' movements, the time of day and the weather.
Positioned as the company's third flagship store after locations in Harajuku, Tokyo, and London, Roland Corporation has identified strengthening its flagship stores as a priority in its medium-term management plan. The plan also includes opening 8 flagship stores in major cities around the world.