Trade show KPIs shift from the “number of business cards” to the “quality of sales meetings.” ジーニー achieves 150% of its hot-lead target. Scalehack “EXP

The exhibition KPI was revised from the “number of business cards” to the “quality of sales opportunities,” and GENIEE achieved 150% of its hot-lead target. Scalehack was reported in connection with EXP, an event introducing initiatives that provide comprehensive support for business scaling.

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The story

Scalehack, a company providing comprehensive support for business scaling, outlined a policy of working with GENIEE, which operates a marketing SaaS business, to shift the exhibition KPI from the number of business cards to the quality of sales opportunities.

GENIEE was reported to have achieved 150% of its hot-lead target, highlighting improvements in lead nurturing and the quality of sales opportunity creation at exhibitions.

Scalehack emphasized its support structure through an event called EXP and stated its policy of providing comprehensive support for business scaling.

At a glance

KPIChanged the exhibition KPI from the number of business cards to the quality of sales opportunities

ResultsGENIEE achieved 150% of its hot-lead target

BackgroundScalehack provides comprehensive support for business scaling

SupportEmphasized its support structure through the EXP event

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