Natural gemstone jewelry brand mi luna will hold a special healing-themed initiative during Green Friday. For one week from 23 to 30 November, it will make “Healing Jewelry Recipes” available online, with recommendations tailored to the wearer’s emotional state.
mi luna, a sustainable jewelry brand operated by KOMEHYO Holdings, will launch the special initiative “A Little Healing, for me.” to coincide with this year’s Green Friday period. Running from 23 November 2026 (Monday) to 30 November 2026 (Monday), the initiative offers women who prioritize self-care an opportunity to thoughtfully reassess both their emotional wellbeing and the items they choose.
At the heart of the initiative is self-care content titled “Healing Jewelry Recipe.” It begins with questions about the healing the individual needs at that moment, then introduces natural gemstones corresponding to six emotional states and explains their meanings. Amethyst is associated with MIND, green tourmaline with BODY, rose quartz with SELF LOVE, citrine with RECHARGE, aquamarine with RESET, and moonstone with BALANCE, with each stone’s characteristics and uses also presented.
During the campaign, a special promotion tied to Green Friday and Black Friday will be held on the official mi luna online shop. The jewelry uses reused natural gemstones and pearls that have been upcycled, and is offered as one-of-a-kind jewelry that highlights each stone’s inherent character and appearance. The brand also presents combinations that emphasize individuality and custom options, without recutting the stones.
mi luna emphasizes its use of gemstones purchased by KOMEHYO, positioning itself as an upcycled jewelry brand gaining popularity worldwide. Alongside accessible pricing, it foregrounds resource circulation and sustainability, with its jewelry boxes, pouches and polishing cloths also supplied in an ethical format.