The first article in a series explaining HQ's specific approach to partner acquisition, involving Otsuka Corporation and Nippon Life Insurance Company, has been published.
In recent years, there has been growing interest in the specific processes HQ uses to build alliances with large companies in the partner businesses of B2B companies. This article provides an in-depth look at the partner acquisition process, involving Otsuka Corporation and Nippon Life Insurance Company.
The article aims to examine the overall picture of partner acquisition and the practical steps involved, focusing on the actions of the parties concerned and the process through which cooperation between the companies was established.