Against the backdrop of Munetaka Murakami's (村上宗隆) performance in Major League Baseball, the White Sox are working to expand business opportunities in the Japanese market. The team is expected to make use of sponsorship agreements with Japanese companies and support from its Tokyo office.
The White Sox are seeing strong merchandise sales against the backdrop of Murakami's (村上) performance, with replica jersey sales said to account for 60–65% of the team's total. The official shop carries Murakami (村上)-illustrated T-shirts and other items.
The team has entered into sponsorship agreements with Japanese companies as it seeks to expand business opportunities in Japan. Housing-equipment manufacturer TOTO and others are reportedly involved.
Major League Baseball's Tokyo office is supporting the team's expansion into Japan, and the team says it can also feel Murakami's (村上) growing popularity in Japan through social media.