According to True Data's ID-POS analysis service "TRUE DATA," Sofy Bodyfit Regular Day Use With Wings 20 Pads × 2 ranked No. 1 in the ranking of sanitary product units purchased from July to September 2026. Laurier Kirei Style Fragrance-Free 72 Pads ranked No. 2, followed by Sofy Bodyfit Regular Day Use Wingless 28 Pads × 2 at No. 3.
According to the ID-POS data analysis service "TRUE DATA" provided by True Data, a ranking of sanitary product units purchased from July to September 2026 was published. Unicharm's Sofy Bodyfit Regular Day Use With Wings, 20 Pads × 2, ranked No. 1, with a high repeat-purchase rate and a leading share of purchases.
Kao's Laurier Kirei Style Fragrance-Free, 72 Pads, ranked No. 2 and was praised for its comfortable, stress-free design. Sofy Bodyfit Regular Day Use Wingless, 28 Pads × 2, ranked No. 3 and features a central fit zone, absorbent holes and a back-fit absorbent core.
Products ranked No. 4 and below included related Laurier products with variations in fragrance and packaging, such as Hadakirei Guard and Precious Bouquet and Fresh Floral fragrances. Overall, Sofy and Laurier's top products accounted for a large share of units purchased, and relatively high repeat-purchase rates were also notable.
The source of the data was TRUE DATA, which was cited in the article. True Data provides the data as primary information, but the article includes a notice prohibiting the reproduction of individual data points.