The joint project by TV Tokyo Communications and Goodpatch, “Sakuma-san, Please Let Us Build Your Website,” has won the 2026 Good Design Award. X posts after the video was released generated approximately 49.2 million total impressions, while the website recorded approximately 170,000 page views on its first day.
The unusual collaborative project “Sakuma-san, Please Let Us Build Your Website” was selected as a winner of the 2026 Good Design Award and presented under its award title. The winners were TV Tokyo Communications and Goodpatch.
Through the creation of a personal website for Nobuyuki Sakuma (佐久間宣行), the project tells the story of designers' thinking, trial and error, and approach to their work. It was designed to let audiences experience the production process and finished work across video, the website and social media.
The project generated a strong response before receiving the award. Related X posts generated approximately 49.2 million total impressions, while the official website recorded approximately 170,000 page views on its first day. Goodpatch and TV Tokyo Communications participated in the production, and the project's planning, direction and production structure were presented.
The judges praised the project for transforming the thought processes and conflicts involved in solving problems into entertainment, thereby conveying the value of design to a broad audience. Details including the release date, participants and production partners were provided on the official announcement page as part of the project overview.