Kao announced that it will expand its anti-aging care range under the SOFINA iP skincare brand, launching a lotion and emulsion on 17 October. The new products claim to maintain moisture in the stratum corneum, allowing active ingredients to penetrate to the dermis and improve wrinkles.
Kao announced that it will expand its anti-aging care range under the SOFINA iP series. The company plans to launch a lotion and emulsion on 17 October as new products, with the aim of broadening the product lineup and attracting a wider range of customers.
The new products comprise two medicated stratum corneum treatments, Deep-Layer Lotion and Deep-Layer Beauty Emulsion. The company explains that they retain moisture in the stratum corneum and allow active ingredients to penetrate to the dermis.
Through the launch, Kao plans to strengthen the brand's anti-aging care business and attract new customer segments in addition to its existing customers. Market reaction and the development of additional products will be closely watched.