A survey of foreign tourists visiting Japan found that hotels are shifting from simply being “places to stay” to becoming part of the travel experience. Half of respondents view hotels as part of their overall travel experience. Lead of approximately 80–120 characters.
The survey analyzed how foreign tourists visiting Japan choose and perceive hotels. Location, price and comfort were identified as key factors.
There is growing recognition that hotels are more than places to sleep and form part of the travel experience. Users are increasingly inclined to view their accommodation as part of that experience.
Travelers staying in Shinjuku are reported to make frequent trips along the “Golden Route.” Staying in a particular area may be associated with travel patterns involving other areas.
This shift is interpreted as potentially affecting how accommodation is booked and how travel experiences are designed. Service design that takes fluctuations in tourism demand into account is attracting attention.