Sales volume for Kirin's “Oishii Meneki Care” series increased to 107% of the prior-year level for January–August 2026, outperforming market trends. In response to this strong performance, 3 core products will be relaunched on 6 October.
According to an announcement by Kirin Beverage, shipment volume for the “Oishii Meneki Care” series of Foods with Function Claims containing the proprietary ingredient Plasma Lactic Acid Bacterium increased to 107% of the prior-year level in January–August 2026, remaining above the trend for the overall market. In response, the contents and packaging of the series' 3 core products will be refreshed and the products relaunched nationwide from 6 October.
The products subject to the refresh are “Kirin Oishii Meneki Care,” “Kirin Oishii Meneki Care Calorie Off” and “Kirin Oishii Meneki Care Sleep.” Changes to the contents include adjustments to the body and aftertaste of the yogurt flavor, while packaging changes include improved logo legibility and a more unified design. Differences in capacity and launch region, including nationwide distribution and e-commerce- and vending-machine-only availability, are stated in the product details.
The renewal is intended to promote immune care as a health habit. The survey found that many respondents wanted to manage their health on a regular basis, while also indicating that making this part of daily life was challenging and that many people wanted methods they could continue without difficulty.
The product lineup details also list each product name, capacity, launch region, price range and notification number. The Kirin Group will continue its efforts to offer new ways to enjoy health and food.