Infomart held a ceremony for individuals scheduled to join the company in April 2027 at a pickleball court in Tokyo, with 18 participants. This was the first time the company had used pickleball for the ceremony, allowing the prospective hires to interact with employees through the sport.
Infomart, a major company in the electronic sector, held a ceremony at a pickleball court in Tokyo for 18 prospective hires scheduled to join the company in April 2027. This was the first time the company had used pickleball for the ceremony, providing an opportunity for the prospective hires to interact with executives and other senior management through the sport.
Pickleball is a racket sport that originated in the United States and is attracting an increasing number of players because it is easy to take up. At this ceremony, the prospective hires played matches against executives and others, creating a format intended to make the company culture and employees' personalities easier to convey.
President Shin Kimura (木村慎) explained that the company sought a format different from the traditional ceremony held in a conference room, indicating that it placed emphasis on conveying its corporate culture through interaction facilitated by sport.