John Ternus formally became Apple's CEO, while Tim Cook became executive chairman. In a letter to employees, Ternus outlined his vision for the future and mentioned next week's new product launch.
A new era has begun at Apple. John Ternus formally became CEO on 1 September, while Tim Cook took on the new role of executive chairman. Ternus sent his first internal letter to employees, expressing his gratitude to his predecessor and outlining his vision for the future.
The letter also mentioned the new product launch expected next week and stated that an event is scheduled for 9 September. The article names products including the iPhone 18 Pro, a new Apple Watch and the first foldable car in history, but further information is needed to confirm the official launch lineup.
The change in leadership does not appear to represent a sudden break, with the transition from the previous structure proceeding as Cook moved into the chairmanship. Ternus's memo expressed anticipation for products to be developed in the future and concluded by stating that more information would be provided later.
As changes to the product leadership structure, organisational restructuring and the transfer of leadership drawing on past experience proceed, attention is focused on the direction Ternus will set. Depending on the event's content, it could influence the company's subsequent development.