Lotte Holdings acquired a 20% stake in スモール・プラネット to strengthen its content IP business. Following the MOU, the companies will develop their relationship into a capital and business alliance and accelerate collaboration in merchandise production, event development and distribution enhancement.
Lotte Holdings acquired a 20% stake in スモール・プラネット by subscribing to a third-party allotment of new shares. The acquisition was effective 1 September, and the two companies will build on the basic agreement for a strategic business alliance signed in January 2026, bringing their collaboration fully into operation under a capital and business alliance.
Established in 1990, スモール・プラネット’s main businesses are the planning, manufacture and wholesale distribution of character merchandise in Japan and overseas, as well as overseas licensing agreements. Lotte has been examining areas of collaboration including expansion into Asian markets, the joint development of new merchandise and experiential events, and the construction of high-value-added business models.
The news report said the companies aim to strengthen initiatives including merchandise production and event development in Japan and overseas, as well as distribution of BELLYGOM, under a structure combining a business alliance with a capital alliance.