ルビナソフトウエア has announced its first official mascot character, “Lumi.” With a birthday of 15 July 2026, Lumi is expected to be used in a range of activities going forward, including recruitment communications and brand communications.
The company has announced its first official mascot, “Lumi,” which was selected through an employee vote. The mascot is intended to communicate the company’s values in an intuitive way.
According to Lumi’s profile, the mascot’s name is Lumi (Lumi), its species is tech beaver, its birthday is 15 July 2026, the company’s anniversary, and its role is official mascot and brand communications ambassador.
The design concept combines the beaver’s diligence, the robot’s intelligence and the daruma’s dedication. The star at the center symbolizes honesty and a sense of responsibility, while the concentric circles symbolize progress and innovation, respectively.
Going forward, the company plans to use Lumi in a wide range of settings, including recruitment communications, corporate branding, social media communications and internal communications. It also plans to create opportunities for engagement through merchandise production and participation in events.
ルビナソフトウエア has more than 22 years of experience, was selected as one of Vietnam’s top 10 digital technology companies in 2025, and has approximately 800 engineers.