ヴィス announced that it had completed Paddle Design Company's integration into the group and would begin fully offering a new form of “Work Design” integrating space and brand. The integration establishes a structure capable of providing consistent support from upstream brand strategy through space, experience and environment.
ヴィス announced that it had completed the procedures for integrating Paddle Design Company into the group. Under the new structure, ヴィス will begin offering services that integrate Paddle Design Company's brand strategy and creative capabilities into its own Work Design offering.
As information on the new structure, the basic details of Paddle Design Company, including its company name, representative, date of establishment, location and capital, were disclosed. The company name is Paddle Design Company Co., Ltd., and the representatives include Kanaya Tomohiro (金谷智浩). Its head office is located in Aoyama and its capital is ¥30 million.
The value proposition of the integration was highlighted as adding upstream branding support, including strategy definition, to the existing workplace and experience design services. Specifically, this includes clarifying the words and visuals that link purpose definition directly to management strategy, making organisational culture tangible, and implementing environments that integrate space and brand.
As a result, the group's service scope is expected to expand from “space and experience” to “brand and strategy”, establishing a next-generation Work Design structure that provides consistent support from strategy development through the cultivation of organisational culture.