Mascots featuring ミライヲツナグ株式会社’s original characters “Laid-back Uncle” and “Everyday Friends” will gradually expand their sales area to selected Don Quijote stores in central urban areas from September 2026.
ミライヲツナグ announced that mascots featuring its original characters, which have attracted popularity through e-commerce sites and prize machines, will gradually expand their sales area to selected Don Quijote stores in central urban areas from September 2026. A range of 6 mascots is planned, and the company is also seeking licensing agreements.
“Laid-back Uncle” and “Everyday Friends” will each be available in 6 mascot designs, bringing to the nationwide market in mascot form characters that have gained popularity in crane games. ミライヲツナグ develops original characters based on themes closely connected to everyday life and has outlined a policy of pursuing a broad range of activities, including product promotion, merchandise development and events.
The company is also seeking licensees and collaboration partners as the sales area expands, and is accepting inquiries regarding business discussions and collaborations. The announcement appears to be aimed at increasing awareness and expanding distribution channels through the rollout at Don Quijote stores in central urban areas.
ミライヲツナグ is engaged in a broad range of activities, including developing original characters, promoting products, developing merchandise, corporate PR and organizing events. This initiative is positioned as part of the brand’s character strategy.