A growing number of izakaya chains are preparing to offer beer and highballs in the ¥100–¥200 range in anticipation of a consumption tax cut next April. The aim appears to be to counter growing demand for drinking at home.
A growing number of izakaya are offering beer and highballs for around ¥100–¥200 per glass. With high prices weighing on customer traffic, they aim to capture demand from customers who want to drink cheaply.
An increase in demand for drinking at home as a result of the planned consumption tax cut on food and beverages next April is unavoidable, and companies are outlining plans to compete with low prices.