Ajinomoto Co.,Inc. has begun offering its ReTabell nutrition guidance and dietary consultation support service to AEON Retail Co., Ltd.'s MySCUE senior care business and introduced it at the MySCUE AEON Mall Dainichi store. Through the rollout of nutrition support at retail locations, the initiative aims to help address dietary challenges in daily life.
Ajinomoto Co.,Inc. has begun offering its ReTabell nutrition guidance and dietary consultation support service to AEON Retail Co., Ltd.'s MySCUE senior care business and introduced it at the MySCUE AEON Mall Dainichi store. This initiative extends the expertise developed for medical and care facilities to everyday retail settings.
At MySCUE, store staff use ReTabell to ask users about their physical condition and dietary concerns, then provide recipes and tips based on guidelines from nutrition-related academic societies. The information is also provided via QR codes and URLs, creating a system that users can continue to use after returning home.
Since the service was launched in July 2026, it has been well received by users and is said to be creating 3 types of value: increasing visit frequency, converting customers into members and fans, and deepening customer understanding. Going forward, the company aims to extend ReTabell's expertise to retail settings and provide support for consumers' dietary concerns in places closer to their daily lives.
Through this collaboration, the companies are working to build a system that supports consumers on an end-to-end basis by extending the nutrition support developed mainly for medical and care facilities to retail settings and linking it to the sale of products and nutritional supplements. Expansion to other retailers and drugstores is also being considered.