Sazae Japan and GEM JPN have entered into a business alliance focused on ServiceNow and AI. The companies will strengthen their service delivery framework for promoting digital transformation and advance coordination in technical support and sales activities.
Sazae Japan and GEM JPN have entered into a business alliance aimed at promoting corporate digital transformation using ServiceNow and AI. The alliance is intended to use AI to further enhance the standardization and automation of internal business processes, including IT service management, and accelerate digitalization. The companies will establish a framework to support customers' digital transformation through their collaboration.
Under the planned collaboration framework, GEM JPN will provide technical support relating to ServiceNow and AI, develop solutions, and handle proof-of-concept projects. Sazae Japan will be responsible for sales activities for the ServiceNow business, implementation proposals, identifying customer needs, and market development. The companies aim to increase synergies in the ServiceNow business by drawing on their complementary technical and sales capabilities.
The formal announcement was made in Tokyo on 31 August 2026. GEM JPN will provide technical support and expertise in the use of AI, while Sazae Japan will lead proposals for ServiceNow implementation and use. The companies will strengthen the planning and proposal of solutions combining ServiceNow and AI, and improve the quality of their customer interactions.