ライトアップ and ファインズ will begin test marketing the “AI Telephony Engine,” an AI telephone-support service for small and medium-sized enterprises, in November 2026. Using their sales networks, they aim to establish a sales structure handling more than 100 sales per month.
ライトアップ has begun test marketing the AI Telephony Engine jointly with ファインズ. This is the first attempt to roll out ライトアップ’s proprietary AI service through its partner network, with a target of building a sales structure handling more than 100 sales per month.
The AI Telephony Engine uses a hybrid model in which AI and people share responsibility for handling store telephone calls. AI automatically responds to routine inquiries, while bookings and important consultations are referred to staff. The system is designed to allow phased implementation based on operational use at the site.
Through this initiative, the companies will verify the service’s effectiveness in practice and the implementation-support process, with plans to build a sales structure handling more than 100 sales per month for stores and small and medium-sized enterprises nationwide. ライトアップ has indicated a policy of expanding partner-based deployment of its proprietary AI services.