A new Sapporo Black Label Draft Beer product, Hokuriku Crab Design, will be launched to coincide with the opening of crab fishing season in the Hokuriku region. It will launch on 20 October 2026, with ¥1 from every bottle sold allocated to fisheries support in Ishikawa Prefecture.
Sapporo Breweries will launch Sapporo Black Label Draft Beer <Hokuriku Crab Design> as a new product. It has an alcohol content of 5%, comes in a 350ml can and will be sold at an open price.
The product is intended for the Hokuriku region, with sales scheduled to begin to coincide with the opening of crab fishing season each November.
¥1 from every bottle sold will be donated through JF Ishikawa to support fisheries workers in Ishikawa Prefecture.
The product is launched by Sapporo Breweries.