A Risk Monster survey found that Toyota Motor Corporation ranked first for the first time in 11 surveys, highlighting a tendency to prioritize salary and stability when choosing a spouse’s employer. Women showed a particularly strong tendency to prioritize stability.
In the 16th “Ranking of Companies Where People Want to Marry an Employee,” Toyota Motor Corporation ranked first, followed by local government employees in second and national government employees in third, rising to the top for the first time in 11 surveys and surpassing government employees, who had occupied the top 2 positions for many years. Nintendo ranked fourth, Panasonic fifth, and Sony eighth, with companies boasting globally recognized brands prominent among the top-ranked entries. The survey selected 200 major companies and organizations and received 800 valid responses.
The factors respondents prioritized in a partner’s workplace were, first, salary, second, the ability to take weekends and paid leave, third, stability, and fourth, employment status. The response rate among women exceeded that among men by more than 10 percentage points, indicating a gender difference. Women showed a particularly strong tendency to prioritize salary and stability.
Regarding the minimum annual income threshold, “I don’t care about annual income” was the most common response overall. The proportion of men giving this response rose by about 14 percentage points from the previous survey to 55.8%, while women continued to show a tendency to seek income above a certain level, such as ¥5 million or more. The proportion of women prioritizing income above a certain level was higher, with a marked difference from men.