The second 90-minute lecture in the Kintetsu Group-sponsored “Introduction to Tourism Business” course was held at the Faculty of Economics and Business Administration, with Morimoto Koji (森本耕司) serving as the lecturer. He introduced case studies on tourism promotion in Ise-Shima and the use of World Heritage sites, and examined the potential for regional revitalization through tourism.
The Faculty of Economics and Business Administration launched the Kintetsu Group-sponsored “Introduction to Tourism Business” course with the cooperation of Kintetsu Group Holdings, and held its second lecture. Drawing on examples from practical experience, the lecture covered the current state and challenges of tourism and its future prospects.
Morimoto Koji (森本耕司) of the Kintetsu Group Creative Division was invited to serve as lecturer. The lecture was titled “Kintetsu's Tourism Business and Regional Revitalization” and explained, with specific examples, the overall scope of the tourism businesses developed by the Kintetsu Group and tourism's potential to contribute to regional revitalization.
The lecture introduced initiatives to promote tourism in the Ise-Shima region and case studies on the potential for tourism using the Asuka-Fujiwara World Heritage Site. It also examined the value tourism brings to local communities and economies.
Finally, it described the ideal form of tourism as “enriching visitors' lives through tourism while also enriching the lives of the communities that welcome them,” conveying the essence of creating sustainable tourism destinations.