コクー has entered into a capital and business alliance with YMIRLINK,Inc. and will provide hands-on support to small and medium-sized enterprises for the nationwide rollout of the marketing automation (MA) tool that YMIRLINK,Inc. plans to provide. The companies will also raise funds through a third-party allotment of shares.
コクー株式会社 announced that it would enter into a capital and business alliance with YMIRLINK,Inc., provider of the “Cuenote” messaging platform. By combining their respective strengths, the companies aim to provide hands-on support to small and medium-sized enterprises nationwide for the rollout of the B2B MA tool that YMIRLINK,Inc. plans to launch.
As background to the alliance, the companies said that the marketing functions of small and medium-sized enterprises face shortages of personnel and expertise as digitalization advances. They plan to strengthen their relationship based on their previous collaboration by leveraging コクー株式会社's expertise in supporting DX talent and YMIRLINK,Inc.'s strengths in engagement support.
Through the alliance, the companies aim to provide hands-on support for the adoption and use of MA tools by small and medium-sized enterprises nationwide, contributing to sales growth and the revitalization of regional economies. The Cuenote service lineup includes “Cuenote FC,” which has an established operating track record. The companies said the capital and business alliance would accelerate future development.
コクー株式会社 and YMIRLINK,Inc. have built a track record of collaboration, and aim to promote DX among small and medium-sized enterprises and revitalize regional economies by deepening their cooperation in MA tool implementation support and digital marketing.