Nitori Holdings Co.,Ltd. has announced the new brands life+audio and life+one. Nationwide rollout is scheduled to begin in mid-November, with advance sales starting at the Nitori Umeda Chayamachi store, which opened on 30 October.
Nitori has announced the new lifestyle brands life+audio and life+one, which helps organize everyday life. life+audio will focus on a lineup selected for everyday use, while life+one will offer a range of stylish gadgets with a unified design for charging and cable management. Both brands are scheduled to roll out gradually at Nitori stores nationwide and through Nitori Net.
Nitori Umeda Chayamachi store is conducting advance sales ahead of other locations. It provides opportunities to experience and purchase products from life+audio and life+one. The store is described as having opened today, with preparations under way for the nationwide rollout.
The flagship life+audio product is the HST-31 wireless headphones, equipped with noise cancellation and spatial audio, priced at ¥9,990. Standard and entry-level models are also available at ¥5,990 and ¥2,990, respectively. The lineup also includes four types of wireless earphones at ¥2,990 each and the SDU-11 personal cinema speaker at ¥7,990, among other products for different uses.
life+one is centered on mobile batteries, including models using fire-resistant solid-state batteries, for which reservations are currently being accepted. Prices start at ¥1,990. The lineup also includes a PD65W charger at ¥3,990, a wireless charger at ¥2,990 and a cable-integrated USB charger at ¥3,990.