The US launch date has been set for 11 November 2026, with the Japan launch scheduled for November. The Japan price was announced as ¥16,940 including tax for a set of 4.
The new-generation Bluetooth tracker “Google Pixel Tag,” announced by Google, supports Find Hub and features a slim, lightweight stainless steel body with IP67 water and dust resistance. It has a built-in speaker that can play a sound to indicate its location, and users can also press a button on the tag to make their smartphone ring.
It uses a replaceable CR2032 coin-cell battery, which can last for up to approximately 1 year on a single replacement. Setup supports Fast Pairing: simply pull out the battery tab and bring the tag close to a device running Android 9 or later.
For location tracking, it uses ultra-wideband (UWB) wireless technology supporting Bluetooth Channel Sounding, enabling compatible devices to display distance and direction visually for highly accurate searches. Even when the tag is out of range, its location can be identified using the network of Android devices.
The sharing feature allows the tag to be shared with up to 10 people. Users can set item categories and custom labels in the Find Hub app, and check the tag’s location or play a sound using a Pixel Watch or Pixel Buds. End-to-end encryption is also used.