Nestlé’s Muraoka Shintaro (村岡慎太郎) and Kobayashi Pharmaceutical’s Otsuki Kai (大槻開): “A Book That Prompted Their ‘Evolution’”

An autumn feature was organized as a season for leaving behind busy daily life and deepening one's thinking, with the books selected said to encourage marketers' “evolution.”

Muraoka Shintaro (村岡慎太郎), head of the Cold Coffee Business Department in Nestlé Japan's Beverage Business Division, introduced “Run Again Even After Defeat: The Passion of ASICS Founder Kihachiro Onitsuka: Why Did the ‘Shoe Genius’ Who Created ‘Onitsuka Tiger’ Continue to Compete with the World?” The book is said to explain consumer-focused thinking and the essentials of marketing strategies for overcoming difficulties.

Otsuki Kai (大槻開) of KOBAYASHI PHARMACEUTICAL's Marketing Division discussed “The Life of Professor Yanagisawa the Genius,” highlighting the importance of understanding different perspectives and the fact that understanding diversity is a prerequisite for marketing, according to reports.