Apple held its fall product launch in the early hours of 10 September, simultaneously unveiling the foldable iPhone Duo, iPhone 18 Pro, Apple Watch and AirPods 5.
At its fall product launch, Apple unveiled its first foldable smartphone, the iPhone Duo. It features a 7.6-inch display and is 5.2 mm thick when unfolded, with a weight of 254 g. Touch ID is built into the power button, and the device supports features such as hands-free photography. The lineup is positioned at the premium end of the market, with the lowest-priced model starting at ¥364,800 including tax.
The flagship iPhone 18 Pro also made its debut, with camera improvements as a key feature. Its 48MP main camera supports a variable aperture of F1.48–F4.0, low-light photography performance has improved by approximately 50%, and the telephoto camera offers up to 8x optical zoom. A vapor chamber has been added for thermal management. Prices start at ¥219,800.
The Apple Watch, with enhanced health and wellness features, was unveiled at the same event. Equipped with the S11 chip, it measures heart rate every 5 seconds and HRV every 5 minutes. New features such as a readiness score were also introduced. Prices start at ¥71,800 for the aluminum model and ¥142,800 for the Ultra 4.
The new AirPods 5 feature an open-ear design, with noise cancellation improved to up to 1.5 times the level of the previous generation. Prices for the standard charging case version start at ¥23,800. Apple Intelligence will also support Japanese, with availability scheduled to begin in October.