Yamagata Bank planned and operated an event in Kawanishi Town to increase visitor traffic by promoting it as a “town of stationery.” Held after 18 months of preparation, the event attracted approximately 8000 visitors, according to preliminary figures.
An event planned and operated by Yamagata Bank was held in Kawanishi Town in southern Yamagata Prefecture. Named “Kawabun Fes,” the event took place at Machiria, a community exchange facility in the town centre.
Based on the presence of a Mitsubishi Pencil Group manufacturing facility in the town, a proposal was made to increase visitor traffic by promoting Kawanishi as a town of stationery. Preparations proceeded over approximately 18 months.
Preliminary figures put attendance at approximately 8000, representing a turnout from inside and outside the town equivalent to more than half the town’s population.