ギックス’ Endo Akane (遠藤朱寧) will speak at the DT-4 session of ad:tech tokyo 2026. Under the theme of balancing optimization and enjoyment, the session will discuss the potential for new customer experiences created through coexistence between AI and people.
Endo Akane (遠藤朱寧) of ギックス has been announced as a speaker at ad:tech tokyo 2026, one of Asia’s largest international marketing conferences. The session overview notes that algorithmic optimization can improve the experience while also carrying the risk of diminishing chance encounters and serendipity, and will discuss the balance between optimization and enjoyment.
The session will run from 16:45 to 17:35 on 22 October 2026, under the title “［DT-4］Does Personalization Improve the Customer Experience? ── Balancing Optimization and ‘Enjoyment.’” Speakers will include Endo Akane (遠藤朱寧), together with representatives of CyberAgent, LIFULL, FANCL and others.
The event will take place from 21 to 23 October 2026 at Tokyo Midtown & The Ritz-Carlton. The exhibition and sessions will begin on 22 October. The event is hosted by Comexposium Japan Co., Ltd., and the official URL is also provided.
The article states that ギックス provides data utilization and consulting services to support customer understanding as a company promoting data-informed decision-making.