Maruetsu announced the introduction of WAON POINT, with the service’s user base exceeding 3 million. The rollout began in July 2025 and covers all Maruetsu, Maruetsu Petit, and Lincos stores, excluding the Uoeatsu Kojiya store.
Maruetsu announced that it began introducing the common points service “WAON POINT,” provided by AEON Marketing, in July 2025, and that the service’s user base has exceeded 3 million. The rollout covers all Maruetsu, Maruetsu Petit, and Lincos stores, excluding the Uoeatsu Kojiya store. The article explains that points are awarded for all payments made at the checkout when customers present a card that earns WAON POINT.
Customers can also register a WAON POINT-earning card in the Maruetsu Flyer app to access coupons and special offers. The company will run multiple point-related promotions, including Member Day promotions, bonus points, 10-times points on selected categories, 5-times points on Senior Day, and a campaign offering a 10% rebate when points are redeemed. A 5% Sunday discount is also offered as part of Maruetsu’s customer appreciation days.